Boken D. Day at the Morgan Motor Company

In this captivating biography, author Andrew Murtagh chronicles the remarkable journey of Derek Day, who devoted fifty years (1947-1997) to the Morgan Motor Company, rising from a tea boy to the influential role of sales director. Through Murtagh’s storytelling, readers gain an intimate view of a small, family-run business that became a timeless icon, with Day as a driving force behind its unique identity. With stories of rock stars, royalty, and enthusiasts who clamoured for a Morgan, Day’s story reveals a character both humble and committed to the car’s legacy, who understood the brand’s allure better than anyone.
Set against pivotal moments in the company’s history, including a legendary dealing with Mick Jagger in 1967 and a tense encounter with Sir John Harvey-Jones for BBC’s “Troubleshooter,” the book highlights how Day navigated fame, exclusivity, and tradition. Completed shortly before Day’s passing in December 2023, D. Day at the Morgan Motor Company celebrates the people and the stories behind a unique company.